American Beverage Association announces new recycling initiative
America’s leading beverage companies are working together to reduce the industry’s plastic footprint through its new #EveryBottleBack initiative. They are designing their bottles to be 100% recyclable and investing in efforts to get their bottles back so they can remake them into new ones.
For more than a decade, Resolute has partnered with the ABA on pressing issues in the non-alcoholic beverage industry and managed the Illinois Beverage Association since 2014. This commitment to environmental sustainability will be an important focus of our work with IBA.
Read more about the issue and how America’s three largest beverage companies: Coca-Cola, Pepsi and Keurig Dr. Pepper and the American Beverage Association are partnering to invest $100 million to improve recycling, processing and packaging.