American Beverage Association announces new recycling initiative

America’s leading beverage companies are working together to reduce the industry’s plastic footprint through its new #EveryBottleBack initiative. They are designing their bottles to be 100% recyclable and investing in efforts to get their bottles back so they can remake them into new ones.

For more than a decade, Resolute has partnered with the ABA on pressing issues in the non-alcoholic beverage industry and managed the Illinois Beverage Association since 2014. This commitment to environmental sustainability will be an important focus of our work with IBA.

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Read more about the issue and how America’s three largest beverage companies: Coca-Cola, Pepsi and Keurig Dr. Pepper and the American Beverage Association are partnering to invest $100 million to improve recycling, processing and packaging.