Resolute Generates Positive News Coverage for Latin American Embassy 

Resolute Public Affairs provided a Latin American embassy in Washington with the strategy and tactical support to improve the country’s narrative in the U.S. media. By developing key messages in coordination with the government, leading rapid response efforts to correct inaccurate reporting, and targeting elite media for relationship building, the embassy increased its positive earned media coverage by 24 percentage points and reduced negative coverage 35%.

Our team emphasized how proactive media efforts and continued U.S. media engagement along with timely and transparent government communications can transform otherwise neutral media coverage into more positive reporting.