Valeria Ojeda-Avitia brings her unique public affairs skill set – from qualitative research to perceptive communications – to strengthen Resolute’s client service and counsel. She currently works on both the Resolute Public Affairs and the Res. CyberStrategies teams, providing research, communications and business development.
Valeria comes to Resolute from a PSB Insights, a global insights consultancy where she served as the Project Lead for the 2020 Census Communications Campaign, managing 150+ qualitative sessions for hard-to-reach audiences. These insights were used to inform the largest communications campaign aimed to reach every person living the US to complete the 2020 Census.
Valeria continued to lead efforts to modernize research methodology among hard-to-reach audiences and supported clients in cyber, defense and manufacturing sectors. Valeria specializes in research and communication among Hispanic, Black/African American, American Indian/Alaska Native, Middle Eastern/North African, and Rural audiences, among others.
During 2020 Presidential Election, Valeria also worked on the New Mexico for Biden team – managed phone banks, coordinated with county party chairs, and assisted with GOTV efforts. Valeria first got involved in politics in her home state of New Mexico by volunteering for the 2012 Coordinated Campaign for Senator Martin Heinrich and then Congresswoman Michelle Lujan Grisham and the re-election campaign for President Obama.
Valeria holds a B.A. in International Studies and an MPP with a focus in Strategic Communications from American University. For two years, Valeria managed AU’s European Public Affairs and Advocacy Institute where she took a group of graduate students and young professionals to Brussels. Valeria also co-founded Blue Future in 2017, a non-profit that aims to create a pipeline for high school and college students to enter Democratic politics.